By HEATHER WAUGH FOR DAILYMAIL.COM
PUBLISHED: 18:26 EDT, 14 March 2021
UPDATED: 21:12 EDT, 14 March 2021
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In January of 2020, the Diamonds singer broke up with her boyfriend of three years, Hassan Jameel, and subsequently began spending more time with the ASAP Forever songwriter.
After months of speculation, an insider confirmed to People that the musicians were officially dating.
Neither Rihanna nor ASAP Rocky have commented on the nature of their relationship as of yet.
Meanwhile, Riri could be set to launch a new haircare line.
The singer reportedly filed a trademark application for Fenty Hair under her company, Roraj Trade LLC, last week.
According to the legal documents, the potential line would cover product categories such as haircare preparation, hair color, hair styling, straightening or relaxing, and dandruff shampoo.
Despite filing the legal documents, Rihanna has yet to comment on her new business ambitions.
The Work hitmaker previously put her luxury clothing line, Fenty – which she launched in 2019 with LVMH – on hold so she could focus on Fenty Beauty cosmetics and Savage x Fenty lingerie lines.
LVMH previously said: ‘Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.
‘Following the completion of a fundraising round where L Catterton has taken a stake into Savage X Fenty, LVMH and Rihanna reaffirm their ambition to concentrate on the growth and the long-term development of [the] Fenty ecosystem focusing on cosmetics, skincare and lingerie.’
The Fenty clothing arm was tailored to the high-end market, whereas Fenty Beauty and Savage x Fenty is more affordable.